Platform SEO AI Prompts
Generic SEO advice ignores the platform a site actually runs on, and every platform has settings buried in a different place. These six prompts audit a site against its own platform's specific SEO controls, whether that's WordPress's native sitemap, Shopify's duplicate-collection problem, or Ghost's built-in schema. Works with ChatGPT, Claude, Gemini, and any AI chat tool.
Quick Navigation
- WordPress SEO Audit (No Plugin)
- Shopify SEO Settings Checklist
- Squarespace SEO Workaround Finder
- Webflow SEO Launch Checklist
- Wix SEO Limits Audit
- Ghost SEO Built-In vs. Missing Checklist
- Frequently Asked Questions
WordPress SEO Audit (No Plugin)
WordPress ships more native SEO capability than most guides give it credit for. This prompt checks what's already built in before assuming a plugin is required.
Audit this WordPress site's core SEO settings without relying on Yoast, Rank Math, or any other SEO plugin:
Site: [site URL]
Current Plugins Installed: [list any SEO-related plugins, or say "none"]
Theme: [theme name, if known]
Check these WordPress-native and theme-level settings:
1. PERMALINK STRUCTURE — is it set to a clean, keyword-friendly format (Settings > Permalinks), not the default query-string format
2. TITLE TAGS & META DESCRIPTIONS — does the theme support editing these natively, or is a plugin genuinely required
3. XML SITEMAP — does WordPress's built-in sitemap (wp-sitemap.xml, native since WP 5.5) cover all published content
4. IMAGE ALT TEXT — spot-check whether uploaded media has alt text set
5. ROBOTS.TXT — is WordPress's default robots.txt blocking anything it shouldn't (check Settings > Reading > Search Engine Visibility)
6. CORE WEB VITALS RISK — flag any obviously heavy theme features (sliders, page builders, unoptimized images) likely to hurt page speed
For each check, report pass/fail/unclear and the specific setting or file to change if it fails.
Finish with: which of these genuinely requires a plugin to fix, versus what's a native WordPress setting most guides skip.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- List any SEO-related plugins currently installed, or say "none"
- Note the active theme
- Paste in your site URL
Tips
- WordPress has shipped a native XML sitemap since version 5.5 — check that before assuming a plugin is required
- Permalink structure is a one-time setting most sites never revisit after initial setup
View Markdown Version | Download YAML Format
Shopify SEO Settings Checklist
Most Shopify SEO problems live in a handful of platform-specific settings, not the generic checklist that applies to any site. This prompt checks those settings specifically.
Audit this Shopify store against the settings that actually move rankings, beyond generic SEO advice:
Store: [store URL]
Theme: [theme name]
Current Setup: [describe what's configured, or say "default theme settings"]
Check these Shopify-specific settings:
1. URL STRUCTURE — are product/collection URLs clean, or do they carry unnecessary Shopify-default segments
2. DUPLICATE CONTENT — check for the classic Shopify collection/product duplicate-URL issue (same product reachable via multiple collection paths) and whether canonical tags are handling it
3. TITLE TAGS & META DESCRIPTIONS — are these set per-product/collection, or left on Shopify's auto-generated defaults
4. IMAGE FILENAMES & ALT TEXT — spot-check product images for descriptive filenames and alt text, not "IMG_1234"
5. APP BLOAT — flag installed apps likely adding unnecessary JavaScript/CSS that could slow the storefront
6. BLOG/XML SITEMAP — confirm sitemap.xml is being generated and submitted, and that the blog (if used) isn't orphaned from main navigation
For each item, report pass/fail and the exact admin panel location to fix it.
Finish with the 3 highest-impact fixes for a store this size.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Note your theme and current SEO setup
- Paste in your store URL
- Ask specifically about any apps installed if app bloat is a concern
Tips
- The collection/product duplicate-URL issue is one of the most common Shopify-specific SEO problems and is easy to miss
- Product images uploaded in bulk often skip alt text entirely; it's worth a manual spot-check
View Markdown Version | Download YAML Format
Squarespace SEO Workaround Finder
Some Squarespace limits are genuine platform ceilings; others just need Code Injection or URL Mappings. This prompt tells the two apart before you spend time on either.
Find workarounds for Squarespace's SEO limitations on this specific site:
Site: [site URL]
Template: [template name, if known]
Known Pain Point: [describe the specific limitation you're hitting, if any]
Check for these common Squarespace constraints and whether a workaround exists:
1. URL SLUG CONTROL — can collection/page URLs be fully customized, or is Squarespace forcing a structure
2. SCHEMA MARKUP — Squarespace's built-in structured data is limited; identify what's missing that code injection could add
3. SITE SPEED — Squarespace's templates load third-party fonts/scripts by default; flag anything removable via Code Injection
4. BLOG CATEGORY/TAG SEO — check whether category and tag pages are indexable and whether they're causing thin-content issues
5. 301 REDIRECTS — confirm the URL Mappings tool is being used correctly for any changed URLs, not left to 404
For each constraint, state clearly whether it's a genuine platform limit or something fixable through Squarespace's own tools (Code Injection, URL Mappings, Advanced Settings).
Finish with the workarounds worth doing versus the ones not worth fighting the platform for.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Note your template and describe any specific limitation you're already running into
- Paste in your site URL
- Ask follow-up questions about any single constraint the audit flags
Tips
- Code Injection is Squarespace's escape hatch for most missing SEO features — check it before assuming something can't be fixed
- URL Mappings must be set up manually whenever a page's URL changes; Squarespace doesn't do this automatically
View Markdown Version | Download YAML Format
Webflow SEO Launch Checklist
Webflow's CMS collections need per-item SEO settings that a template-level check will miss entirely. This prompt covers both static pages and CMS content.
Audit this Webflow site's SEO setup from launch through its first real traffic:
Site: [site URL]
Launch Status: [pre-launch / just launched / launched N months ago]
CMS Collections In Use: [list any CMS collections, e.g. blog, products]
Check these Webflow-specific items:
1. SEO SETTINGS PANEL — are title tags, meta descriptions, and OG images set per-page (Page Settings) and per-CMS-item (Collection Settings), not left blank
2. 301 REDIRECTS — confirm Webflow's native redirect manager has entries for any URLs changed since launch
3. SITEMAP & INDEXING — confirm the auto-generated sitemap.xml is submitted to GSC and that CMS collection pages are included
4. CANONICAL TAGS — check for duplicate content across CMS filtering/pagination and whether canonicals are set correctly
5. PERFORMANCE — flag any heavy interactions/animations likely hurting Core Web Vitals on mobile
For each item, report pass/fail and the specific Webflow panel to fix it in.
Finish with the single most important thing to fix before (or right after) launch.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Note your launch status and which CMS collections are in use
- Paste in your site URL
- Re-run after any major CMS content addition, since collection-level settings are set per item
Tips
- CMS collection SEO settings are set per-item, not globally — a blank field on one blog post won't be caught by checking the template alone
- Heavy Webflow interactions are a common mobile Core Web Vitals drag that's easy to miss on desktop review
View Markdown Version | Download YAML Format
Wix SEO Limits Audit
Wix's separate mobile editor and its SEO Wiz cover the basics, but not everything that affects rankings. This prompt checks what's left.
Audit this Wix site for the platform limits that most affect SEO, and what Wix's own tools can and can't fix:
Site: [site URL]
Wix Plan: [plan tier, if known]
Current SEO Setup: [describe what's configured, e.g. Wix SEO Wiz, manual settings]
Check these Wix-specific constraints:
1. URL STRUCTURE — check for Wix's historical URL pattern issues (e.g., dynamic pages, app-generated URLs) and whether clean URLs are enabled
2. SEO SETTINGS PANEL — confirm title tags, meta descriptions, and structured data are set through Wix's SEO panel per page, not left on defaults
3. SITE SPEED — Wix's editor can add render-heavy elements; flag anything obviously slowing the site (video backgrounds, excessive animations)
4. MOBILE VERSION DRIFT — check whether the separate mobile-optimized view has content or settings that differ from desktop in a way that could confuse indexing
5. THIRD-PARTY APP BLOAT — flag installed Wix apps likely adding unnecessary scripts
For each item, report pass/fail and whether it's fixable in Wix's own tools or a genuine platform ceiling.
Finish with what's worth fixing now versus what to accept as a Wix trade-off.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Note your Wix plan tier and current SEO setup
- Paste in your site URL
- Check the separate mobile editor view specifically if mobile traffic underperforms desktop
Tips
- Wix's mobile editor is a genuinely separate view from desktop — content or settings can silently drift between them
- Wix SEO Wiz covers the basics but doesn't catch everything on this list
View Markdown Version | Download YAML Format
Ghost SEO Built-In vs. Missing Checklist
Ghost handles more SEO natively than most publishing platforms. This prompt tells you what's already working, what's built-in but not configured, and what genuinely needs a workaround.
Audit this Ghost blog against what Ghost handles natively for SEO versus what's genuinely missing:
Site: [site URL]
Ghost Theme: [theme name, default Casper or custom]
Current Setup: [describe any SEO-related settings changed from default]
Check these items, noting which are Ghost-native and which require a workaround:
1. META TITLE & DESCRIPTION — Ghost supports per-post SEO fields natively; confirm they're actually being filled in, not left blank
2. STRUCTURED DATA — Ghost includes JSON-LD Article schema by default; confirm it's rendering correctly for this theme
3. XML SITEMAP — Ghost auto-generates sitemap.xml; confirm it's submitted to GSC
4. CANONICAL URLS — Ghost sets canonical tags automatically; check for any custom domain or subdirectory setup that could break this
5. TAG PAGE SEO — Ghost's tag archive pages can be thin content; check whether they're indexable and worth it, or should be noindexed
For each item, state clearly: built-in and already working, built-in but not configured, or genuinely missing and needing a workaround.
Finish with the one setting most solo bloggers on Ghost forget to check.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Note your theme (default Casper or custom) and any SEO settings already changed
- Paste in your site URL
- Flag any custom domain or subdirectory setup so canonical tags can be checked correctly
Tips
- Ghost handles more SEO natively than most platforms — most gaps are settings left blank, not missing features
- Tag archive pages are the most commonly overlooked thin-content risk on a Ghost blog
View Markdown Version | Download YAML Format
Frequently Asked Questions
Why do these prompts need a separate version per platform instead of one generic audit?
Each platform buries SEO controls in different places and has different built-in behavior — WordPress ships a native sitemap since version 5.5, Ghost auto-generates schema, Shopify has a specific duplicate-URL problem tied to how collections work. A generic audit misses all of it.
Do I need developer access to run these?
No. Every check in these prompts points to a setting inside the platform's own admin interface — theme settings, SEO panels, redirect managers — not code changes. A few flag genuine platform ceilings that no setting can fix.
What if my platform isn't on this list?
The prompts share a structure: check platform-native SEO capability first, then flag what's genuinely missing versus what's just unconfigured. That structure adapts to most page-builder or CMS platforms even without a dedicated version.
How often should I re-run a platform audit?
After any theme change, major redesign, or plugin/app installation. Otherwise, once every 6 months is enough to catch settings that drifted or got reset.
More Prompts
Looking for more prompts? Check out the full AI Prompts Guide or browse all prompts on GitHub.