Page Audits with AI
Ask the AI to audit any page on your site. It crawls the URL, checks on-page SEO elements, and cross-references findings with your actual search performance data from Google Search Console and GA4.
What a Page Audit Checks
The Brass-SEO page audit crawls a URL to evaluate title tags, meta descriptions, and heading hierarchy against search engine best practices, then cross-references findings with your actual GSC and GA4 performance data.
| Element | What the AI Checks | Why It Matters |
|---|---|---|
| Title tag | Present, length (under 60 chars), includes target keyword | Most visible element in search results, confirmed ranking signal |
| Meta description | Present, length (120-155 chars), compelling | Influences click-through rate from search results |
| H1 heading | Present, one per page, describes the topic | Signals page topic to Google |
| Heading structure | H2/H3 hierarchy, logical organization | Helps Google understand content structure |
| Content quality | Keyword usage, readability, content depth | Thin or off-topic content ranks poorly |
| Images | Alt text on informational images | Accessibility requirement and minor ranking signal |
How to Request an Audit
In the Brass-SEO chat, just ask in plain English. Here are some examples:
The AI crawls the URL, analyzes on-page elements, and cross-references with your GSC data (if connected) to show how the page actually performs in search.
Note: Some sites block automated crawling with firewalls. If the AI can't access a page, it will explain why and offer to analyze the page using your GSC/GA4 data instead, or you can paste the page content directly into the chat.
Understanding Audit Results
The Brass-SEO audit returns specific findings, not a score. It tells you exactly what's missing or could be improved on each page.
Results are prioritized by the page's importance in search. Pages with more impressions and clicks in Google Search Console get higher priority for fixes, because improvements on those pages have the most potential impact on your traffic.
The AI explains findings in plain English. When it uses SEO terminology, it provides context so you understand what the term means and why it matters for your site.
Which Pages to Audit First
To maximize search impact, prioritize auditing pages with high Google Search Console impressions or those where traffic has recently declined.
- 1.Your homepage — typically the most visited and most linked page on your site
- 2.Top pages by GSC impressions — ask the AI "which pages get the most impressions?"
- 3.Pages you're actively trying to rank for — your key service or product pages
- 4.Pages where traffic has declined — something may have changed that needs fixing
- 5.Recently published content — catch issues before Google forms a lasting impression
You can also ask the AI to identify which pages need auditing. Try: "Which of my pages have SEO issues?" The AI will use your GSC data to find pages with optimization opportunities.
Common Findings and How to Fix Them
Common Brass-SEO audit findings include missing H1 headings and generic title tags, which directly impact a page's ability to signal its topic to search engines.
| Finding | Impact | Typical Fix |
|---|---|---|
| Missing or generic title tag | HighAffects rankings and CTR | Write a specific title under 60 chars with primary keyword near the front |
| No meta description | MediumAffects CTR | Write a compelling description of 120-155 chars |
| Missing H1 | MediumAffects topic signaling | Add one clear H1 that describes the page topic |
| Thin content (under 300 words) | MediumAffects rankings | Expand content with relevant details and examples |
| Missing alt text on product/info images | Low-MediumAccessibility and minor ranking signal | Add descriptive alt text to informational images |
For a deeper look at these fixes, see SEO quick wins any business can make and what a good SEO audit actually tells you.
After the Audit
Make fixes starting with the highest-priority findings. Title tags and missing H1s are typically the fastest wins with the most impact.
After making changes, give Google time to recrawl your pages. This typically takes 1-4 weeks depending on how frequently Google crawls your site. You can check whether Google has recrawled a page using the Google indexing check.
Re-audit after a few weeks to verify your fixes took effect. Ask the AI something like: "Has my homepage improved since I fixed the title tag?" It will pull your latest GSC data to show changes in impressions, clicks, and position.
For a structured approach to your first SEO analysis, start with a site-wide overview before diving into individual page audits.
Beyond On-Page: Technical SEO Fundamentals
While page audits address visible on-page elements, a site's technical foundation — including Core Web Vitals and XML sitemaps — determines how effectively search engines can discover and index content.
Core Web Vitals Explained
What Google measures for page experience: LCP, INP, and CLS.
Schema Markup for SEO
Add structured data to help Google understand your content.
Mobile-Friendly Testing
Google uses mobile-first indexing. Check if your site passes.
XML Sitemaps
Help Google discover all your important pages.
Robots.txt Explained
The file that controls which pages Google can crawl.
URL Canonicalization
Fix HTTPS, www, and trailing slash issues that split authority.
Platform-Specific SEO Guides
Every CMS handles SEO differently. These guides cover what each major platform does well, where it falls short, and the specific settings that move rankings.
WordPress SEO Without Yoast
What WordPress core handles, what you actually need, and what you can skip.
Shopify SEO: 7 Settings That Move Rankings
The seven Shopify settings buried across four admin sections, and what to change.
Squarespace SEO: Working Around the Limits
The four real platform limits and the workarounds that close most of the gap.
Webflow SEO: Launch to First 1,000 Visitors
Pre-launch checklist, the first 30 days, and the path to a working organic baseline.
Ghost SEO: What Works and What's Missing
Built-in Article schema, the editor SEO panel, and what Ghost leaves to you.
Site Migration SEO Checklist
Pre-migration, migration day, and post-migration steps that protect your traffic.
FAQ
What happens if the AI can't access my page?
Some websites use firewalls or bot protection that block automated crawling. When this happens, the AI explains why it could not access the page and offers two alternatives: analyzing the page using your GSC and GA4 data, or you can paste the page content directly into the chat. See our firewall guide for help allowing our crawler.
How is this different from tools like Screaming Frog?
Traditional crawl tools check technical elements across your entire site at once. Brass-SEO audits individual pages on demand and cross-references findings with your actual GSC and GA4 performance data. This means recommendations are prioritized by real search impact, not just technical rules.
Can I audit pages on a competitor's site?
The AI can crawl and check on-page elements of any publicly accessible URL. However, GSC and GA4 cross-referencing only works for sites you have connected through your own Google accounts.
How often should I audit the same page?
Re-audit after making changes and allowing 2-4 weeks for Google to recrawl. For your most important pages, a monthly check is a reasonable rhythm. The AI can compare current results to previous audits if you mention what changed.
Does the audit check page speed or Core Web Vitals?
The current audit focuses on on-page SEO elements: title tags, meta descriptions, headings, content quality, and keyword usage. Page speed and Core Web Vitals require separate tools like Google PageSpeed Insights.
Ready to Audit Your Pages?
Connect your Google Search Console, then ask the AI to audit any page. Your first three days are free.
Start Auditing Pages