SEO Playbook AI Prompts: 6 Advanced Tactics
These three advanced SEO tactics are off the beaten path — most tools never mention them. Each one comes with a two-phase workflow: first use Brass-SEO to analyze your actual site data, then take that data into ChatGPT or Claude.ai to create the content.
The prompts below are ready to copy. Phase 1 prompts go into your Brass-SEO chat. Phase 2 prompts go into ChatGPT, Claude.ai, or any AI tool.
Quick Navigation
- People Also Ask (PAA) Prompts
- Grokipedia Link Building Prompts
- Press Release Distribution Prompts
- Frequently Asked Questions
People Also Ask (PAA) Prompts
Google's PAA boxes appear on 43% of searches and cascade endlessly — each expanded answer reveals four more questions. Sites with comprehensive 25–30 question FAQ posts dominate this cascade and capture long-tail traffic that standard blog posts miss.
See Rank in Google's People Also Ask Boxes for the full strategy overview.
Prompt 1: Find PAA Keyword Candidates
Identify which of your keywords are the strongest candidates for a PAA FAQ post. Run this in your Brass-SEO chat — it uses your real GSC data.
Copy & Paste This Prompt
Analyze my GSC data and identify my best keywords for a People Also Ask (PAA) FAQ post. Looking for: 1. Keywords with decent impressions but moderate positions (8–30) 2. Informational keywords likely to show PAA boxes (how, what, why, best, guide) 3. Keywords that could anchor a 25–30 question FAQ post Please identify: - Top 5–10 PAA keyword candidates with current position and impressions - Whether any existing pages already cover these (to avoid cannibalization) - Which keyword has the strongest PAA FAQ post potential --- Prompt by Brass-SEO (brass-seo.com) ---
How to Use
- Paste into your Brass-SEO chat
- Review the candidate keywords and confirm which ones actually show PAA boxes (search in incognito)
- Pick your best candidate and move to Prompt 2
Tips
- Informational keywords with 1,000+ monthly impressions are the best targets
- Position 8–30 has the most upside from PAA optimization
- Confirm PAA boxes appear for your keyword before investing in a full FAQ post
Prompt 2: Write the PAA FAQ Post
After you've done your Google SERP research and collected real PAA questions, use this to write the full FAQ post. Run in ChatGPT, Claude.ai, or any AI tool.
I'm creating a People Also Ask FAQ post to rank in Google's PAA boxes.
Target keyword: [from your Brass-SEO analysis]
PAA questions I collected from Google: [paste 25–30 real questions from SERP research]
My existing posts to reference: [list any relevant posts to link from answers]
Write a complete FAQ post:
- Title: "[Topic] Questions Answered: [N]+ Expert Solutions"
- 2-paragraph intro establishing topical authority
- Quick navigation section with anchor links
- Each question as an H2 heading (exact PAA wording from Google)
- 150–300 word answer per question
- Internal links where appropriate
- FAQ schema JSON-LD at the end
Use the exact question wording from Google PAA boxes — do not rewrite them.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Run Prompt 1 in Brass-SEO to identify your target keyword
- Search that keyword in Google (incognito) and collect 25–30 PAA questions by clicking through the cascade
- Paste those real questions into this prompt along with any existing posts to reference
- Run in ChatGPT or Claude.ai
Tips
- Collect questions manually from Google — never let AI guess what PAA questions are
- Click each PAA question to reveal 4 more (cascade effect gives you more material)
- Aim for 25–30 unique questions per post
- Target 10,000+ words for the strongest topical authority signal
Grokipedia Link Building Prompts
Grokipedia is X's AI-powered encyclopedia. Users can submit corrections to inaccurate entries — when accepted, the correction cites your source URL, creating a backlink from X.com's high-authority domain. Most competitors haven't discovered this yet.
See Grokipedia Backlinks: Earn High-DA Links for the full strategy.
Prompt 3: Find Correction Opportunities
Identify which pages on your site have the authoritative, factual content needed to support a Grokipedia correction. Run in Brass-SEO chat.
Help me find Grokipedia link building opportunities using my site data.
Identify content on my site that is authoritative enough to serve as a correction source:
1. Pages with specific factual data, statistics, or original research
2. Pages with authoritative technical explanations or process documentation
3. Content that makes verifiable, specific claims (not marketing language)
For each candidate page:
- What factual claim does it contain?
- How verifiable/specific is the data?
- What kind of Grokipedia correction could this support?
What industry topics in my niche might have outdated or unsourced Grokipedia entries?
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Paste into your Brass-SEO chat
- Review the candidate pages and their factual claims
- Search Grokipedia (grok.com) for related topics in your industry
- Find an entry with an error that your page corrects, then use Prompt 4
Tips
- Pages with statistics, pricing data, or original research make the strongest sources
- Outdated software pricing and vague industry statistics are the most common correction opportunities
- Search Grokipedia for topics in your niche before checking your content
Prompt 4: Write the Grokipedia Correction
After finding an error on Grokipedia and identifying your source URL, use this to write the correction submission. Run in ChatGPT or Claude.ai.
Write a Grokipedia correction submission to earn a backlink.
Current Grokipedia text: [paste the exact inaccurate/outdated text]
Why it's wrong: [outdated / unsourced / vague / incorrect]
My source URL: [URL of your authoritative page]
Correct information: [paste the accurate information from your page]
Format the submission:
Title: [Brief description of what's being corrected]
Issue: [Exact text that needs correction — quote it]
Fix: [Corrected or enhanced text with specific data]
Supporting Evidence: [Your URL] — [One sentence: why this source is authoritative]
Keep it neutral, encyclopedic, and factual. No marketing language.
The tone should sound like an encyclopedia editor, not a marketer.
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Find a Grokipedia entry with an error your page corrects
- Fill in the placeholders with the incorrect text, your URL, and the correct information
- Run in ChatGPT or Claude.ai to generate the submission
- Submit via the "Suggest Edit" button on the Grokipedia entry (not "It's Wrong")
Tips
- Submit no more than 2–3 corrections per week to avoid gaming detection
- Neutral encyclopedic tone is essential — anything promotional will be rejected
- Your source page must genuinely correct the error
Press Release Distribution Prompts
PRLog distributes press releases to Google News, Yahoo Finance, and 100+ news aggregators. The free tier lets you test the format; Premium ($49/release) unlocks full distribution and up to 5 links per release — yielding 15–30 permanent backlinks at $1.63–$3.27 each vs. $50–200 market rate.
See Press Releases for SEO: $49 per Backlink for the full strategy.
Prompt 5: Find Your Newsworthy Angle
Identify the best announcement angle from your site data. Run in Brass-SEO chat.
Help me find the best newsworthy angle for a press release to earn backlinks.
Using my site and traffic data, identify:
1. Milestones worth announcing (traffic growth, content output, time in business)
2. Content I've published that contains original data, surveys, or research
3. Features, services, or products I've launched recently
For each angle:
- What's the headline?
- Is this genuinely newsworthy?
- Which pages should I link to (up to 5 with PRLog Premium)?
- What target keywords should appear naturally in the first paragraph?
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Paste into your Brass-SEO chat
- Review the angles and pick the strongest one
- Note the 5 pages to link and the target keyword
- Move to Prompt 6 to write the release
Tips
- Milestones don't need to be dramatic — first 100 customers, 1 year in business, new service launch all qualify
- Original data or research makes the strongest angle
- Choose your 5 link targets before writing — placement matters for keyword optimization
Prompt 6: Write the Press Release
Write a PRLog-ready press release with proper news-style format and UTM tracking. Run this in Brass-SEO chat or in ChatGPT/Claude.ai.
Write a press release for PRLog.org Premium distribution.
Company: [company name]
Location: [city, state]
Announcement: [your newsworthy angle]
Key facts: [2–3 specific facts, numbers, or data points]
Links to include (up to 5):
1. Homepage — [URL]
2. Main landing page — [URL]
3–5. [Additional relevant pages]
Target keyword: [primary keyword to place in first paragraph]
Write a 400–500 word press release:
- Open with: [City, Date] — [Company] [verb] [what happened]
- Professional, factual, third-person, news-style
- No promotional language ("amazing", "revolutionary", "best")
- Include a quote attributed to [Name], [Title]
- End with an "About [Company]" boilerplate paragraph
- Contact block with name, email, website
Add UTM tracking to all links:
?utm_source=prlog&utm_medium=press-release&utm_campaign=[campaign-name]
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Prompt by Brass-SEO (brass-seo.com)
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How to Use
- Run Prompt 5 in Brass-SEO to identify your newsworthy angle
- Fill in all placeholders with your company details, announcement, facts, and links
- Run in ChatGPT or Claude.ai to generate the draft
- Review for accuracy and submit to PRLog.org Premium ($49/release)
Tips
- Never use promotional language — PRLog editors will reject it
- 400–500 words is the ideal length for syndication
- Always add UTM parameters so you can track press release traffic in GA4
- One press release per newsworthy event — don't manufacture news
Frequently Asked Questions
What is the two-phase SEO workflow?
Each playbook uses two phases: Phase 1 runs in Brass-SEO chat, which has access to your real Google Search Console and GA4 data. Brass-SEO analyzes your actual site performance to identify the best opportunities. Phase 2 runs in ChatGPT, Claude.ai, or any external AI — it takes the data from Phase 1 and creates the content (FAQ post, Grokipedia correction, or press release). The two-phase approach ensures you're working from real data, not guesses.
Do I need Brass-SEO to use these prompts?
Phase 1 prompts are designed for Brass-SEO chat and work best with your connected GSC and GA4 data. However, you can adapt them for manual use by exporting your GSC performance report and pasting the data into any AI. Phase 2 prompts are completely standalone and work in any AI tool.
How long does each playbook take to execute?
PAA strategy: 2–4 hours for SERP research plus writing. Grokipedia: 30–60 minutes per correction submission. Press release: 1–2 hours to write and submit. Results take longer — PAA boxes typically appear 4–8 weeks after indexing, Grokipedia corrections take 2–4 weeks to process, and press release backlinks appear within 1–2 weeks of distribution.
Which playbook should I start with?
If you have established blog content, start with PAA — it builds on what you already have. If you have authoritative, factual content on your site, Grokipedia is the fastest path to high-DA backlinks. If you have something genuinely newsworthy to announce, press releases deliver the most links for the least content creation time.
More Prompts
Browse the full 60 AI prompts for SEO for 26 prompts across 6 categories. All prompts are also available on GitHub in Markdown and YAML formats.