Why We Built Brass-SEO
Google gives you two free tools that contain everything you need to understand your SEO performance: Google Search Console (GSC) and Google Analytics 4 (GA4). The problem is that these tools are completely separate, and connecting the data yourself takes time and expertise most small businesses do not have. We built Brass-SEO to solve that specific problem.
Quick Navigation
- The Problem: Two Dashboards, No Connection
- What Small Businesses Actually Need
- How We Connected the Dots
- What Brass-SEO Is Today
- Frequently Asked Questions
The Problem: Two Dashboards, No Connection
Google gives you two separate dashboards that each answer half the question. Google Search Console tells you how your site appears in search results — impressions, clicks, average position, and click-through rates. Our GSC guide covers those metrics in detail. It answers the question: "How is Google treating my site?"
Google Analytics 4 tells you what happens after someone arrives at your site. It tracks sessions, engagement rates, bounce rates, and conversions. It answers the question: "What are visitors doing on my site?"
Both tools are essential. But they exist in completely separate dashboards with different interfaces, different metrics, and no built-in way to cross-reference the data.
Here is what that means in practice:
| What You Want to Know | Where the Data Lives | The Problem |
|---|---|---|
| "Which pages get traffic but have high bounce rates?" | GSC (traffic) + GA4 (bounce rate) | Requires manual cross-referencing |
| "Are my high-ranking pages actually converting?" | GSC (rankings) + GA4 (conversions) | Different URL formats between tools |
| "Why did my traffic drop last month?" | GSC (search data) + GA4 (site data) | Need to check both dashboards separately |
| "Which keywords bring engaged visitors?" | GSC (keywords) + GA4 (engagement) | No direct connection between the two |
To answer any of these questions manually, you need to export data from both tools, match URLs across different formats, and build your own analysis. For most small business owners, that process is either too time-consuming or too technical.
What Small Businesses Actually Need
Most small businesses do not need more dashboards or more data. They need answers to straightforward questions about their website:
- Is my SEO getting better or worse?
- Which pages should I focus on improving?
- Are people finding what they need when they arrive?
- What should I write about next?
- Is Google even finding all my pages?
These are simple questions, but answering them with GSC and GA4 alone requires navigating multiple reports, understanding metric definitions, and knowing how to interpret the numbers in context.
The gap is not in the data. Google provides plenty of data for free. The gap is between having the data and understanding what it means for your business.
How We Connected the Dots
Brass-SEO connects to both your GSC and GA4 accounts through Google's official APIs with read-only access. It does not store your data or modify anything in your Google accounts. It reads the data when you ask a question, then uses AI to analyze it and explain what it finds. You can read more about the read-only access model and why we chose it.
This means you can ask questions in plain English and get answers that draw from both data sources at once:
- "Why did my traffic drop last month?" — The AI checks both GSC search data and GA4 traffic data, compares time periods, and explains what changed.
- "How is my /services page performing?" — The AI pulls GSC ranking data and GA4 engagement data for that specific page and tells you how it is doing.
- "What keywords am I close to ranking for?" — The AI finds keywords where you rank in positions 5-20 with decent impressions, which are often the easiest opportunities to improve.
The AI also has access to Google's URL Inspection API, so it can check whether specific pages are indexed by Google and diagnose indexing problems.
What Brass-SEO Is Today
Brass-SEO is an AI-powered SEO analysis tool for small businesses. You connect your Google accounts, and the AI becomes your SEO analyst.
What you get:
- 8 one-click reports — Full Analysis, AI Traffic, Opportunities, Content Gaps, Page Audits, Valuable Pages, Winning Keywords, and Declining Pages
- AI chat — Ask any question about your SEO data in plain English
- Indexing checks — Verify whether Google has indexed your pages
- Page audits — AI crawls your pages and checks title tags, meta descriptions, headings, and links
- Combined data — Every answer draws from both GSC and GA4 together
How it works:
- Create an account and subscribe ($25/month with a 3-day free trial)
- Connect your Google Search Console account
- Connect your Google Analytics 4 account
- Start asking questions or run one-click reports
The entire setup takes about two minutes. You can learn more about the specific problems Brass-SEO addresses or see the complete guide to how it works.
If you want to get started right away, our first SEO analysis guide walks you through what to ask first and how to interpret the results.
Frequently Asked Questions
Why not just use GSC and GA4 directly?
You can, and both tools are excellent. The challenge is that they do not connect to each other, and interpreting the data requires SEO knowledge. Brass-SEO saves time by reading both data sources together and explaining what it finds in plain language. If you are comfortable navigating both dashboards and cross-referencing data manually, you may not need an additional tool.
Does Brass-SEO replace GSC or GA4?
No. Brass-SEO reads data from your existing GSC and GA4 accounts. You still need both accounts set up and connected. Brass-SEO does not collect its own data — it analyzes the data Google already provides to you.
What does "read-only access" mean?
When you connect your Google accounts, Brass-SEO requests read-only permission. This means it can view your data but cannot make any changes to your GSC or GA4 settings, properties, or reports. Google's OAuth system enforces this at the API level.
Is $25/month worth it for a small business?
That depends on your situation. If you currently spend time manually checking GSC and GA4, or if you are paying for other SEO tools, Brass-SEO may save you time and money. Traditional SEO platforms often cost $100-300 per month or more, and Brass-SEO provides AI-powered analysis of your own data at a fraction of that cost. The 3-day free trial lets you try it before committing.