How Brass-SEO Works
Brass-SEO is an AI-powered SEO analysis tool that connects to your Google Search Console and Google Analytics 4 accounts, then lets you ask questions about your data in plain English and run one-click reports. It costs $25 per month with a 3-day free trial, and setup takes about two minutes.
This guide covers everything: what it is, how it connects to your data, what you can do with it, and how to get started.
Quick Navigation
- What Brass-SEO Is
- How It Connects to Your Data
- One-Click Reports
- Ask Questions in Plain English
- Getting Started
- Why We Built It
- What Problems It Solves
- AI Analysis vs Doing It Yourself
- Pricing
- Frequently Asked Questions
What Brass-SEO Is
Brass-SEO reads your SEO data from Google and uses AI to analyze it and explain what it means. Instead of navigating multiple dashboards and cross-referencing reports yourself, you ask questions or click a button and get analysis in plain language.
It is designed for small businesses that want to understand their SEO performance without becoming SEO experts or paying for expensive enterprise tools.
What it is:
- An AI analyst that reads your Google Search Console and GA4 data
- 8 one-click reports for common SEO analyses
- An AI chat where you ask questions about your specific data
- $25/month with a 3-day free trial
What it is not:
- Not a replacement for GSC or GA4 (you still need both)
- Not a backlink tool (no link database like Ahrefs or Semrush)
- Not a rank tracker (it reads your current GSC data, not historical daily rankings)
- Not an SEO agency (it analyzes and recommends, you implement)
For a detailed comparison of Brass-SEO against every major competitor — with pricing, data sources, and our unique AI Citability audit — see What Brass-SEO Is (and What It Is Not).
How It Connects to Your Data
Brass-SEO connects to two Google data sources through Google's official OAuth system:
| Data Source | What It Provides | Permission Level |
|---|---|---|
| Google Search Console | Impressions, clicks, CTR, average position, indexing status | Read-only (webmasters.readonly) |
| Google Analytics 4 | Sessions, engagement rate, bounce rate, traffic sources, landing page data | Read-only (analytics.readonly) |
Both connections are read-only. Brass-SEO can view your data but cannot modify anything in your Google accounts. Google enforces this at the API level, and Google has verified and approved Brass-SEO's OAuth permissions. For the design philosophy behind this approach, see why we built Brass-SEO read-only.
Both data sources are required. GSC shows how your site performs in search results (before the click). GA4 shows what happens after visitors arrive (after the click). Together, they give you the complete picture that neither tool provides alone.
One-Click Reports
Your dashboard has 8 report buttons in the sidebar. Each one runs a specific type of analysis:
| Report | What It Does | Best For |
|---|---|---|
| Full Analysis | Complete SEO health check | Monthly checkups, getting started |
| AI Traffic | Traffic from ChatGPT, Perplexity, Claude | Tracking AI-driven discovery |
| Opportunities | High impressions, low CTR pages | Quick wins on existing content |
| Content Gaps | Keywords without dedicated pages | Planning what to write next |
| Page Audit | On-page SEO check of any URL | Fixing or reviewing specific pages |
| Valuable Pages | Your top-performing content | Understanding what works |
| Winning Keywords | Keywords you rank well for | Protecting existing rankings |
| Declining Pages | Pages losing traffic | Catching problems early |
Each report pulls fresh data from your GSC and GA4 accounts when you click the button. The AI analyzes the results and explains its findings with specific recommendations.
For a deep dive into each report, see 8 One-Click SEO Reports Explained.
Ask Questions in Plain English
Beyond the structured reports, you can type any question about your SEO data into the chat. The AI figures out what data it needs, fetches it from your Google accounts, and responds with analysis.
Example questions:
- "Why did my traffic drop last month?"
- "Which pages should I focus on improving?"
- "What keywords am I close to ranking for?"
- "Is my /pricing page indexed by Google?"
- "Compare my traffic this month vs last month"
- "Audit my homepage"
The AI has three tools at its disposal: it can query your GSC and GA4 data, check indexing status via Google's URL Inspection API, and crawl individual pages to analyze on-page SEO elements.
For the full guide on what you can ask and tips for getting better answers, see Ask Your SEO Data Anything.
Getting Started
Setup takes about two minutes:
- Create your account at brass-seo.com and subscribe ($25/month, 3-day free trial)
- Connect Google Search Console — one-click OAuth, read-only access
- Connect Google Analytics 4 — same process, read-only access
Once connected, try clicking Full Analysis to get your first complete SEO health check.
For the step-by-step walkthrough including troubleshooting, see Set Up Brass-SEO in 2 Minutes. For guidance on what to do after setup, see Your First SEO Analysis.
Why We Built It
Google gives you two powerful, free SEO tools — but they do not talk to each other. GSC shows search performance. GA4 shows site behavior. Connecting the two requires manual data exports, spreadsheet work, and SEO knowledge that most small business owners do not have time to develop.
We built Brass-SEO to connect these data sources and let AI handle the analysis work. The goal is simple: make it easy for any business owner to understand their SEO performance and know what to do next.
For the full origin story, see Why We Built Brass-SEO.
What Problems It Solves
Brass-SEO addresses five problems that small businesses encounter with SEO:
- "I don't know if my SEO is working" — The AI shows trends and explains whether things are improving
- "I don't understand the data" — Ask questions in plain English instead of interpreting dashboards
- "I don't know which pages to fix first" — Reports prioritize by expected impact
- "I can't tell if Google is finding my pages" — Indexing checks via the URL Inspection API
- "I can't afford expensive tools" — $25/month instead of $100-300/month for enterprise platforms
For the detailed breakdown of each problem and how it is addressed, see 5 SEO Problems Brass-SEO Solves.
AI Analysis vs Doing It Yourself
You can do everything Brass-SEO does manually using GSC and GA4 directly. The difference is time and effort. AI handles the data retrieval, cross-referencing, and pattern-finding automatically. Humans are better at business context, content creation, and strategic decisions.
The practical approach for most small businesses: use AI for data analysis, use your judgment for decisions.
For the honest side-by-side comparison, see AI SEO Analysis vs Doing It Yourself.
Pricing
| Plan | Cost | Includes |
|---|---|---|
| Monthly | $25/month | All 8 reports, AI chat, indexing checks, page audits, multiple sites |
| Free trial | 3 days | Full access to all features |
There is one plan that includes everything. No feature tiers, no per-page pricing, no extra charges for additional reports.
You can manage multiple websites from one account if you have GSC and GA4 access to each.
Frequently Asked Questions
Do I need to know SEO to use Brass-SEO?
No. Brass-SEO is designed for people who want answers about their SEO without needing to become experts. The AI explains everything in plain language. If a term comes up that you do not understand, you can ask the AI to explain it.
What do I need to get started?
A Google account with access to Google Search Console and Google Analytics 4 for your website. Both are free from Google. If you do not have them set up yet, most website platforms have guides for connecting both.
Is my data safe?
Brass-SEO connects to your Google accounts with read-only access and does not maintain copies of your SEO data. Your Google credentials are encrypted. The connection is through Google's official OAuth system, which Google has verified and approved.
Can I use it for multiple websites?
Yes. If your Google account has access to multiple GSC properties with matching GA4 properties, you can switch between them from the property dropdown on your dashboard.
How is this different from Semrush or Ahrefs?
Semrush and Ahrefs are comprehensive SEO platforms with features like backlink databases, competitor research, and rank tracking. Brass-SEO focuses specifically on analyzing your own GSC and GA4 data with AI. It does not have backlink or competitor data. The trade-off is simplicity and price: $25/month vs $100-300/month for those platforms.
What if I have more questions?
Visit the support page or ask a question in the AI chat — it can answer questions about how Brass-SEO works in addition to analyzing your SEO data.