8 One-Click SEO Reports Explained

Brass-SEO has 8 one-click reports in the sidebar of your dashboard. Each one runs a different type of SEO analysis by pulling data from your Google Search Console and Google Analytics 4 accounts. The AI reads the data, identifies what matters, and explains its findings in plain language with specific recommendations.

This guide covers what each report does, what data it pulls, and when you should use it.

Quick Navigation

• Full Analysis
• AI Traffic
• Opportunities
• Content Gaps
• Page Audit
• Valuable Pages
• Winning Keywords
• Declining Pages
• Which Report Should You Run First?
• SEO Report Action Plan AI Prompt
• Frequently Asked Questions

Full Analysis

What it does: Runs a complete SEO health check of your site, covering traffic trends, top-performing pages, keyword rankings, indexing status, and engagement metrics.

Data sources: GSC (impressions, clicks, CTR, positions) + GA4 (sessions, engagement rate, bounce rate)

Best for: Monthly checkups, getting an overall picture of your SEO performance, or as your first report when you are new to Brass-SEO.

What the AI tells you: Whether your traffic is growing or declining, which pages are performing well, what opportunities exist, and what problems need attention. It prioritizes findings by potential impact.

If this is your first time, our first SEO analysis guide walks you through what to expect and how to interpret the results.

AI Traffic

What it does: Identifies traffic coming from AI assistants like ChatGPT, Perplexity, Claude, and other large language model interfaces.

Data sources: GA4 (referral sources filtered for known AI platforms)

Best for: Understanding whether AI tools are sending visitors to your site and which pages they link to.

What the AI tells you: Which AI platforms are referring traffic, how much traffic they send, and which pages they reference. This is a growing traffic source that does not show up in traditional organic search reports. To understand why this matters and how AI Overviews are changing search, see our guide on what AI search means for your website.

Opportunities

What it does: Finds pages with high impressions but low click-through rates — pages that Google shows to people but that are not getting clicked.

Data sources: GSC (impressions, clicks, CTR by page and query)

Best for: Finding quick wins. These pages already rank well enough to get impressions. Improving their title tags and meta descriptions often increases clicks without needing to change the content itself.

What the AI tells you: Which pages have the biggest gap between impressions and clicks, suggested title and meta description improvements, and estimated impact. See the SEO Opportunities guide for more detail on how to act on these findings.

These are often the fastest SEO improvements you can make.

Content Gaps

What it does: Identifies keywords that drive impressions to your site but do not have a dedicated page targeting them. These represent topics your audience searches for that you have not specifically addressed.

Data sources: GSC (queries with impressions) cross-referenced against your site's page inventory

Best for: Content planning. Knowing what topics to write about next based on what your audience is actually searching for.

What the AI tells you: Which keywords lack dedicated content, how many impressions they generate, and suggestions for new pages or blog posts that could target them. For help evaluating which keywords to prioritize, see the keyword targeting guide.

Page Audit

What it does: Crawls a specific URL on your site and analyzes its on-page SEO elements.

Data sources: Direct page crawl (title tag, meta description, headings, internal links, images) + GSC data for that URL

Best for: Reviewing a specific page before or after making changes, diagnosing why a page is not performing well, or checking that a new page follows SEO best practices.

What the AI tells you: Whether the title tag is present and well-optimized, if the meta description is compelling, whether headings follow a logical structure, how many internal links point to and from the page, and if images have alt text. See the Page Audits guide for the full list of checks.

Valuable Pages

What it does: Identifies your top-performing pages based on a combination of search metrics and engagement data.

Data sources: GSC (clicks, impressions, CTR, position) + GA4 (sessions, engagement rate)

Best for: Understanding what is working well on your site. Knowing your best pages helps you protect them, create similar content, and build on proven patterns.

What the AI tells you: Which pages drive the most valuable traffic, what makes them successful (high rankings, strong CTR, good engagement), and how to maintain or improve their performance.

Winning Keywords

What it does: Shows keywords where you rank well (typically positions 1-10) with strong click-through rates and consistent traffic.

Data sources: GSC (queries, positions, clicks, impressions, CTR)

Best for: Protecting your existing rankings. Knowing which keywords drive your traffic helps you avoid accidentally hurting these pages during site changes or content updates.

What the AI tells you: Your strongest keywords, which pages rank for them, the traffic they generate, and whether any are showing signs of decline that need attention.

Declining Pages

What it does: Compares recent performance to the previous period and identifies pages that are losing traffic, rankings, or engagement.

Data sources: GSC (period-over-period comparison of clicks, impressions, position) + GA4 (session trends)

Best for: Catching problems early. A page losing traffic gradually is easy to miss in daily use but shows up clearly in period comparisons.

What the AI tells you: Which pages are declining, how much traffic they have lost, possible reasons (ranking drops, seasonal patterns, content staleness), and suggested actions to recover.

Which Report Should You Run First?

After running reports, you can ask follow-up questions in the chat for deeper analysis. The reports and the AI chat work together — reports give you structured overviews, and the chat lets you dig into specifics.

For the complete picture of how Brass-SEO works, see the full guide.

SEO Report Action Plan AI Prompt

Use this prompt after running any SEO report (from Brass-SEO, Google Search Console, or any other tool). Paste your report data and the AI will create a prioritized action plan with specific fixes and a timeline.

Analyze the following SEO report data and create a prioritized action plan I can execute this month.

Website: [your website URL]
Report Type: [e.g., full site analysis, opportunities report, declining pages, page audit]
Time Period: [e.g., last 30 days, last quarter]
Business Priority: [e.g., more traffic, better conversions, fix technical issues]

Report Data (paste your report output or key findings):
[Paste your report data here — this can be raw data, a summary, or key metrics]

Please create:

1. CRITICAL FIXES (do this week)
   - Issues that are actively hurting your SEO
   - Pages blocked from indexing, server errors, broken redirects
   - For each: what to fix, how to fix it, how to verify the fix worked

2. HIGH-IMPACT IMPROVEMENTS (do this month)
   - Changes with the biggest expected traffic increase
   - Title tag and meta description rewrites for high-impression pages
   - Content updates for declining pages
   - For each: specific changes to make, expected impact, effort level

3. GROWTH OPPORTUNITIES (next 30-60 days)
   - New content to create based on keyword gaps
   - Internal linking improvements
   - Pages to consolidate or expand
   - For each: what to create or change, target keywords, estimated effort

4. MONITORING PLAN
   - Which metrics to track weekly
   - What to check after implementing fixes
   - When to re-run this analysis
   - Warning signs that need immediate attention

Order everything by expected impact (highest first). Be specific — include exact page URLs, keyword targets, and measurable goals where possible.

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Prompt by Brass-SEO (brass-seo.com)
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How to Use

1. Run any SEO report (Full Analysis, Opportunities, Declining Pages, etc.)
2. Copy the report findings or key data points
3. Paste into the prompt along with your website details
4. The AI will create a structured action plan organized by priority and timeline

Tips

• Include as much report data as possible for a more specific action plan
• Mention your business priorities so the AI can weight recommendations accordingly
• Run this monthly to keep your action plan current
• Pair with the DIY SEO Audit Checklist for a comprehensive quarterly review

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Frequently Asked Questions

Can I run multiple reports at once?

You can run reports one at a time from the sidebar. Each report takes a few seconds to complete. After reviewing one report, you can ask follow-up questions in the chat before running the next one.

How often should I run reports?

A Full Analysis once a month gives you a good baseline. Run Opportunities and Declining Pages reports more frequently (every 1-2 weeks) if you are actively making changes. Page Audits are best run as needed — before publishing a new page or after updating an existing one.

Do the reports use real-time data?

Yes. Each report queries your GSC and GA4 accounts when you click the button. The data reflects what Google has available at that moment, which is typically 2-3 days behind real-time for GSC data.

What if a report shows no results?

Some reports require a minimum amount of data. If your site is new or has very low traffic, reports like Opportunities or Declining Pages may not have enough data to show meaningful results. Start with a Full Analysis and give your site time to accumulate search data.

Can I export report results?

The AI's analysis is displayed in the chat, which you can copy. The reports pull fresh data each time, so running the same report a week later may show different results as your data changes.